Nowhere is leadership more effectively demonstrated than through the delivery of a presentation, speech or media interview.
But again, it’s disturbing to see how many executives fail to maximize these opportunities. Failure to rigorously study the nature of the event, failure to prepare properly, failure to involve the audience appropriately, failure to assess what occurred. These are all signs of executives who merely manage when they should lead – and struggle when they should soar.
• Media Interviews: The Easy Questions Are The Hard Ones
Here’s one simple premise about media interviews: The easy questions are the hard ones. Just as a change-up pitch uncovers a baseball player’s hitting technique, so do the simple questions –“What do you guys do?” or “What’s new?” – uncover the gaps in an executive’s ability to communicate effectively.
By communication, I don’t just meaning getting a message across or getting through the occasion as if it were a medical procedure. I’m talking about connecting with reporters or large groups by providing relevant information and doing what leaders do: moving forward and building credible, powerful connections.
Yes, I will work with you to create compelling phrases, sound bites and analogies. But even more, I will help you engage your audience.
• Tangled Up in PowerPoint: Presentations & Speeches
Many times I’ve worked with executives who have crafted presentations and initially say they need help only with their delivery technique. What I’ve found in the vast majority of cases is that the presentation is so poorly-organized – lacking set-up, transition and pacing – that it gets in the way of an effective delivery.
On the spot, during our session, I will work with you to untangle a presentation and ensure that the message is delivered effectively. |